Blog Activity: Case Studies
From showcasing your products and services to signalling your expertise, blogs play a fundamental role in shaping your brand’s online presence. By answering queries specific to your business, blogs allow you to capture the attention of relevant users and direct them down the funnel and onto your site as organic traffic.
Be it longer form guides positioning your business as an expert in your field or shorter, ad-hoc articles that respond to trends and keep your brand’s finger on the pulse of industry happenings, creative content is a must-have for all businesses looking to stand out in an online landscape.
Looking to level up when it comes to your blog output?
Whatever style or specialism you’d like to see on your business blog, our team of expert content writers come armed with ideas and the know-how to make it happen. Adhering strictly to SEO best practices – without compromising on creativity or artistic flair – our team can channel the voice of your brand into targeted, inspiring creative content that your audience will love.
Learn how we’ve helped our clients reach new heights with their blogs over the years below.
%
Yoy increase in blog interactions
Capturing audience attention for Caxtons
Approach
Caxtons Student Lettings wanted to increase their market share in the student audiences in Canterbury and improve the brand’s image within this target market. To improve the profile of Caxtons Student Lettings, we ran a long term campaign, creating a ‘Student Guide to Canterbury’. This would be completed with the help of local businesses and offer students discounts, deals, and student-friendly information which would help them when moving to University.
Results
After our work producing tailored, targeted creative content for Caxtons, their blog experienced an uplift of 79% YoY in organic interaction.
%
YoY increase in blog interaction
Boosting blog activity for Kwik Fit
Approach
Working with Kwik Fit, we rolled out a comprehensive creative content strategy that took into account seasonality, motoring industry trends, and current user FAQs. After ideating a calendar of timely blog titles that answered user search queries, we also factored in time to produce reactive pieces in response to industry trends, helping to position Kwik Fit as a leading authority on motoring happenings.
We also implemented an ongoing auditing and review workflow, whereby all of the content on the Kwik Fit blog is subjected to regular quality reviews by our team, to maintain accuracy and relevancy.
Results
Since working with the Kwik Fit team, we have not only produced some excellent pieces of content, but we have seen some impressive results. As a snapshot, we’ve seen a 60% increase in blog activity YoY in the period June – August.
More blog success stories
From shorter, FAQ-style articles to longer-form, detailed, research pieces, display your brand’s authority through blogs.
Over the years, our award-winning marketing services — content, SEO, PPC, data, social media, and more — have helped businesses unleash their potential across the UK. To learn more about our work leading other businesses to marketing success, head over to our main case studies page.
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