Digital Marketing & Business Blogs
The latest blogs from search and social media marketing experts covering a range of topics, industries & sectors.
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Our Top AI Tools for Digital Marketers in 2024 (so far…)
I need this thing done. Can it be done faster? Ah, we need it faster than that. Sounds familiar right? Words that Marketers and Creatives alike have heard over and over again. With the rise in popularity (and success) of content marketing, there is...
Social Media 2024: Centring the Spotlight on Audience Engagement
The Microsoft & Netflix Partnership: A New Advertising Dream Team?
In 2022, Netflix announced an advertising and sales partnership with Microsoft following the introduction of their new tiered subscription plan. At the time, Netflix said, “Microsoft has the proven ability to support all our advertising needs as we...
Increasing Admissions in 2024: An Expert Guide
2024 is set to be another challenging and changeable year for independent schools. But, don’t worry, there are plenty of ways to stay ahead of the curve — namely, by leveraging strategy and insight to your advantage. In our latest webinar, CEO, Luke...
Staying Compliant: What You Need to Know About Consent Mode v2
We know Google likes to keep us on our toes and the beginning of 2024 is no different. Whilst the last half of 2023 saw multiple core algorithm updates, Google’s focus has, at least for now, turned to privacy and data protection. Businesses and...
Beyond the Brochure: Your Organisation’s Online Presence
Nowadays, getting in front of the right audience is so much more than just advertising and canvassing. How audiences feel about your organisation’s brand extends so much further than your official brochure. While physical advertising materials are...
Could Influencer Marketing be Harming Your Brand Awareness Strategy?
Did you know that influencer marketing can be traced back to ancient Roman times when gladiators endorsed products? We didn’t either. Fast-forward a few thousand years and this form of marketing is still taking the world by storm, particularly in...
A Guide to the November 2023 Core Update
The month of November was a very busy one for SEO last year, notably due to the latest developments in the Google search algorithm. Building on a substantial core update in October, which centred on improving search results and minimising the...
Navigating Digital Marketing in the Independent Schools Sector
Today’s digital landscape is almost as competitive as exam results tables. From different in-platform options for social media to ever-changing best practices for paid and creative campaigns, being top-of-the-class can seem like an impossible task....