Home > Case Studies > City CV | Case Study | Sleeping Giant Media

Giant Case Study

The Client: City CV | www.citycv.co.uk

We worked with City CV to boost their website performance and help them rank better in search engines.

Read on to see how we did GIANT things for them.

Sleeping Giant Media is the 4th SEO firm I’ve worked with and are head on shoulders above the rest.

Victoria McLean, Managing Director & Founder | City CV

The Client

Award winning City CV are leading in international career consultancy with bespoke CVs and interview coaching for a wide range of individuals.

The business was established in 2008 after its founder, Victoria, identified a gap in the market for high-quality resume and CV writing, development and interview skills for financial services professionals.

The Brief

City CV recognised their performance was declining and saw a decrease in enquiries through their website. They turned to Sleeping Giant Media in May 2014 in order to improve their digital marketing and generate more leads.

They had been experiencing difficulties with their previous search agency and their organic positions had dropped significantly. Similarly, they’d just launched a new website when beginning work with Sleeping Giant Media, which was poorly optimised and needed a lot of work too.

The Approach

The short term objective was to help City CV regain their organic positions and improve their online presence. Sleeping Giant Media implemented some best practice technical SEO changes, such as rewriting page titles and on-page keyword optimisation.

Gradually, their ranking positions improved and saw them ranking on the first page of Google for some extremely competitive core terms. Even seeing City CV placed between position one and three for some of their other services’ core keywords.

The work continued, working together to restructure and expand the sites content with things such as the addition of video content.

Explore our services to see how we can help your business grow online.

Whether you’re looking to up your SEO & PPC game, or change the way you do things on social media, we’re guaranteed to help you change up your online strategy.
See Our GIANT Offerings

The Results

May 2014 – January 2015


increase in organic traffic


drop off in bounce rate


increase in time spent on website

If we are to compare the month of January 2015 to May 2014, the keywords worked on had moved to page 1 on Google; “Interview training service” increased by 18 positions to position 3, “Interview coaching” went up 7 positions, at the time placing it on the 6th position of page 1, “professional interview coaching” and “graduate interview coaching” which weren’t ranking at all when the work began, were within the first 3 positions of page 1 after optimisation and best practices were implemented.

Since working with Sleeping Giant Media on this project, City CVs organic traffic had increased by 5%, with the bounce rate dropping by nearly 13% and the average time spent on the site had increased by 32%




The business has recovered dramatically from an SEO drop and we are now in a position where we are struggling for capacity.

Victoria McLean, Managing Director & Founder | City CV


I am very please to be working with City CV and to see the positive results and performance since we’ve been working together. It is a pleasure to work with Victoria and Nicola as they are always keen to take on board our advice and move things forward. We’ve got lots of opportunities ahead.

Pascal Philippe, Commercial Tech Executive | Sleeping Giant Media

Explore Other Case Studies

See the array of other business types that we’ve helped with digital marketing and gain a better understanding of how we can help you grow online.

Sign Up For More

Stay up to date with the latest happenings, learnings, events & more with our GIANT Newsletters.

Contact Us

Top Floor, The Civic Centre, Castle Hill Avenue, Folkestone CT20 2QY.

 Show me directions

 01303 240715

 Send us a message

Copyright © 2021 Sleeping Giant Media. All Rights Reserved.