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The latest blogs from search and social media marketing experts covering a range of topics, industries & sectors.
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Everything you Need to Know About the March Core Update
We knew it wouldn’t be long before Google released their first core update of 2024 and, unsurprisingly, it’s been a big one. In March’s core update, Google has continued their focus on reducing low-quality, unoriginal content, introducing new...
Emerging Strategies in Luxury Goods Marketing
Millennials and Gen-Z have recently been reported reflecting that “prioritising experiences over material possessions is important to their personal life." When considering how these age groups are expected to account for 75% of luxury goods buyers...
How to Grow Your Digital Prestige With Social Media
Louis Vuitton currently reigns supreme among the luxury goods brands on social media, with a cross-channel following of 102M (Feb 2024) and an average cross-channel engagement of 66.7k per post. From their brand collaboration with sensational K-pop...
The What, How, Why of Hreflang Tags
In international SEO, hreflang tags are something that often cause a lot of confusion. They can be difficult to get right, but doing so can really help your multilingual SEO efforts. You can use them to target different languages, countries, or even...
A Marketer’s Guide to AI-Generated Content
Did you know that 48% of marketers now use AI to assist them with content generation — and a further 10% plan on using it in the future? Since generative AI tools such as ChatGPT made their debut a little over a year ago, they have well and truly...
TikTok vs. Instagram: Why IG Reels Are Outperforming TikTok Videos
IG Reels outperforming TikTok videos? This news headline may not have been on your bingo card for 2024, but according to a recent report from Emplifi, that’s exactly what happened in 2023. Since its launch in 2020, Instagram Reels has been gradually...
The Key Changes Taking Place in the Paid Media Space
It’s been a busy couple of months for the Paid media space, and in turn, digital marketers. From Google policy updates to advert automation and new advertising partnerships between search engines and social media platforms, there’s a lot of changes...
A Guide to Google’s Recent Updates: From AI to Cache Links
The start of 2024 was relatively quiet with no core algorithm updates jumping out of the woodwork, but that doesn’t mean Google hasn’t been busy. On the contrary, Google has been making small changes here and there to enhance its tools and products...
Adapting to a Cookieless Future: Strategies for Marketers
The cookie landscape is increasingly changing. Third-party cookies will be all but disabled by the end of the year, while Google is implementing new changes, such as the Privacy Sandbox and consent mode v2. What do these changes mean for marketers...