How To Set Up Facebook Business Manager - Advertise On Social Media
How To Set Up Facebook Business Manager - Advertise On Social Media
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Read the transcript of this episode of Giant Wednesday... đ
Scroll through Facebook or Instagram and BAMÂ you see an advert. Relatable, right?
Thereâs an ad on the side of your screen, thereâs a scrollable carousel thing, thereâs a promoted video, an ad in your messenger⊠even in your local residentâs group.
But youâre here because you want to set these up, you want to run one or many of these bad boys so you now need to know how to set up a Facebook Business Manager.Â
Well, letâs learn more and find out how to set one up in this weekâs episode of GIANT Wednesday.
Hi, Iâm Ben from Sleeping Giant Media and Iâm here today to talk to you about Business Manager – the best tool for taking your Facebook or Instagram ad efforts to the next level.Â
We wonât have time to talk through all the awesome features of Business Manager today so make sure to subscribe to our channel to find out more in our follow up videos and learn new digital skills every week.
So let’s answer that first burning question and give a little clarity on what Facebook Business Manager actually is.
Put simply, Facebook Business Manager is a platform which connects any business pages you manage on the platform, to an ad account.Â
Yep, no more boosting your post directly from the page.
Itâs time to get professional.
Business Manager means you now have access to some of Facebookâs most useful tools such as audience insights, Facebook Pixel and a swanky Creative Hub.Â
Facebookâs audience insights tool allows you to find out more about your target audience, enabling you to better target and plan your marketing activities.
Facebook Pixel is an essential tool for anyone wanting to track website visits from social media channels. Trust me. You should be.
And the creative hub allows you to experiment without fear, creating ad design mockups without having to set them live so you can get feedback and sign off from other team members.
These are some awesome features and are totally worth experimenting with.
But I canât stress enough the importance of setting up a Facebook Business Manager if you want to advertise or boost your content and get the most from your budget.
So cool tools, better use of budget, professional feel⊠have I convinced you yet?Â
This is a video, so I canât hear the response. But Iâm going to assume you all said yes. Itâs why youâre here after all.
And for whatever reason, those arguments werenât enough. Hereâs two more for you.
- Itâs stupidly easy to set up.
- Itâs free.
Boom. Youâre welcome Zuckerberg, Iâll take my commission now.
So, letâs set up your Facebook Business Manager, shall we?
Head on over to business.facebook.com/overview or, better yet, weâll leave a link in the description.
Next youâll click the button to create a new Business Manager and then youâll be asked to fill out a few simple questions about your business.Â
Once youâve filled out your answers, tick finish and there you have it. Youâre the proud owner of a Business Manager.
Now youâre going to want to add your existing Facebook business pages, and then you can add other members of your team to join you.
From the main page of Business Manager, you should see buttons to add these things, but in case you donât – head on over to business settings.
Click add page, find your business and click add.Â
To add people to join you, youâll need to add their email and choose a level of access for them. This will automatically generate an invite to them.
Now for the final step, creating your ad account. I told you this was easy, didnât I?
Head on over to your business settings and ad accounts, then click create new ad account.
Again, youâll need to enter some basic details, like your time zone and currency, and then youâre set.
Itâs so easy, youâd almost thing Facebook did want you to spend money on themâŠÂ
With your pages added, team members on board and an ad account prepped, youâre ready to create some amazing ads.
The best thing you can do is explore the whole platform, seeing whatâs available to you and having a test of all that you can.
Use the creative hub to try some mockups and see whatâs available to you, and check out the audience insights.
Adding the Facebook Pixel to your site is super simple too, but has options for you to give details to your website developer to get them to help if you arenât so sure.Â
So that was a quick look at Facebook Business Manager and a walk through the simple steps you need to take to get one set up for your business.Â
Itâs now down to you to get familiar with the platform, and subscribe to our channel so you can be notified when we launch more videos on how to use Business Manager effectively.
If you need any more advice, or if you think weâve missed anything, hit us up in the comments or slide into our DMs⊠is that right? Oh, it means what? Oh, okay. Maybe not…
Right, I think thatâs enough for today. Â
Hereâs todayâs Giant CheatSheet on this topic – click the link in the description to download it, or just take a screenshot if youâre on mobile!
As always, make sure you subscribe to our channel for more great content every week.
Thanks for watching, and weâll see you next time for another GIANT Wednesday.
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